Hi, I'm Nathan. I build websites that bring local businesses more work.
I design lead-generating websites and set up AI automation for skilled trades and local service businesses around Jacksonville and Northeast Florida. I keep it practical and straightforward, because for the people I work with, a website isn't a brochure. It's a salesperson that has to pay for itself.
Local businesses, mostly the skilled trades
HVAC, plumbing, electrical, roofing, landscaping, hardscape and paver crews, and general contractors, plus other local service businesses like salons and barbershops, restaurants, and auto detailers. I also help the occasional medical or dental practice, where the same playbook applies.
These are businesses that do excellent work but usually get short-changed online: a dated, low-converting website, an under-used Google Business Profile, not many reviews, and no follow-up automation. That's the gap I like to close.
HVAC
Plumbing
Electrical
Roofing
Landscaping
Hardscape
Salons & Barbers
Restaurants
Auto Detailing
Medical & Dental
Why this work pays for itself
The customers are already searching. Whether they reach you or your competitor comes down to a handful of things most local businesses overlook.
Most people who run a "near me" search visit a business that same day. They find you, or they find your competitor.
Nearly everyone reads online reviews before choosing a local business. Thin reviews cost you the click before anyone sees your work.
Answer within the hour and you are about seven times more likely to qualify the lead. Wait, and the job goes to whoever called back first.
Sources: Think with Google · BrightLocal 2025 · Harvard Business Review
Close the gaps. Show the ROI. Skip the rebuild.
A lot of agencies just sell you a project. I'd rather close the specific gaps that are costing you leads and show you the result, so the money you spend earns its keep.
Measurable ROI
I start where the return is biggest and track the calls and bookings it produces.
No needless rebuild
Fix what's leaking instead of tearing it all down. Expand only when it's earned.
Real local focus
Everything is tuned for how customers actually search and choose here in NE Florida.
A partner you can reach, not a one-shot vendor
I settle on the design direction before writing a line of code, build it production-ready, and plan on a couple of focused polish rounds to get every detail right. You work with me directly the whole way through.
Design system first
I define the look, voice, and structure up front so the build is consistent and deliberate.
Real content over filler
When you already have a site, I pull your real copy, photos, and reviews, not stock placeholders.
Ship, then refine
Production-ready on delivery, with structured feedback rounds for the edge cases.
See what closing the gaps would do for your business
Start with a free, no-obligation audit of where you're losing leads today.